Our Story

Shasta Ventures is a leading early-stage venture capital firm partnering with bold creative entrepreneurs who are passionate about building epic products and amazing experiences. Founded in 2004, Shasta Ventures has more than $1B under management investing in enterprise and consumer companies with a deep focus on emerging platforms.

Investment Strategy

We invest early, typically seed and series A, reserving follow-on capital for future rounds of financing to grow with the companies we back. We are highly selective, averaging only 8-10 investments per year, allowing our team to focus on helping entrepreneurs be really successful.


Early Stage


Cross Market

Where We Invest

Epic products can be built anywhere. As Shasta, our priority is US-based companies. We believe it’s important to get together with entrepreneurs, meet their teams, see where they work, how they work and how we can support them. We are constantly and willingly hopping on planes to make that happen. It’s the least that we can do.

Shasta Camera Fund

We believe in backing visionaries developing great ideas into epic products on the newest technology platforms – Augmented Reality, Virtual Reality, and camera-first Computer Vision. A dedicated pre-seed & seed fund vehicle, the Shasta Camera Fund is open to investing in 30 companies to help these developer platforms come to fruition.

Shasta On Sirius XM

Rob Coneybeer is a regular co-host on LaunchPad, a live broadcast on SiriusXM satellite radio airing Wednesdays at 7 pm ET. Produced by Wharton’s Business Radio, the call-in show provides insights and first-hand accounts from founders, VCs, and serial entrepreneurs on topics ranging from how to develop an idea and raise capital to figuring out the exit strategy. Listeners are encouraged to call in to 844-WHARTON.


AR VC Pitch Office Hours/AR Kitchen Meetup

Join Shasta in San Francisco, as we focus on the business of Digital Reality (Augmented Reality, Virtual Reality, Mixed Reality) with a community network of creators, monetizers (brands & advertisers) and VCs.

About Our Logo

Shasta Ventures partnered with the venerable Michael Schwab Studio to design our iconic logo. “My task, as I see it, is to create a memorable graphic icon that evokes the unique history, attitude and strength of Shasta Ventures. The design should be immediately alluring – bold and intriguing. We’re working with a perfect metaphor for this company: A Mountain – illustrating a quest for greatness. Reaching the peak. The summit. I had various inspirations: Climbing expedition patches, National Park posters, Japanese woodcuts, Ski Patrol badges – heroic team members, etc. The logo needs to work in various formats – very large as well as very small – easily printed, emailed, texted, ‘grammed, embroidered, branded and tattooed. We want it to be proud, modern and cool – but, at the same time, classic, trusted and stable.”