When entrepreneurs come to Shasta with a product and some customers, the most important role we play in their journey is helping them figure out how to best develop, execute and fund their GTM (Go-to-Market) strategy and plan. We call it the GTM Trek.
After 15 years of working with companies like Anaplan, Apptio, Dollar Shave Club, Glint, Mint, Nest, and Zuora, among many others, we know that the startup journey has countless, oftentimes unexpected, twists along the way – be it rest stops, short cuts, backtracks or even full-on rescues. While there are some common trail markers (product development, marketing & sales, etc.) that every startup encounters, each trek is unique. And oftentimes, founders feel like they’re all alone. The Shasta GTM TREK is a place to come for help. Here, get your questions answered, gain insights from Team Shasta and fellow entrepreneurs and ideally, lighten your load.
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