Partnership & Fundraising

We view ourselves as service providers to entrepreneurs. We endeavor to support and challenge the amazing entrepreneurs we back but do so in a respectful manner. We take a long-term view and are aggressive, but patient. We are there for you. It’s what we call unwavering partnership. And we take it very seriously. Unwavering doesn’t mean that we never do anything that is difficult or push th [...]

When you have an investor, you can call the (investor’s) CEOs and talk to them and understand what that individual board member is going to bring. Different people bring different sets of skills to the table. Our perspective at Shasta is one - and it's not the only one - but it's very entrepreneur-friendly, an entrepreneur-centric approach which doesn't mean we won't challenge you but it means w [...]

Every day I talk with entrepreneurs raising a Series A. And as an entrepreneur, myself who has raised venture capital, I want to do my best in helping others understand how to be most successful in their raise, whether that’s with us at Shasta or with any other investor. This is a conversation I have daily, so I thought I would share in a broader form. See full post >> [...]

A common question I get from founders is “How do I handle inbound investor interest when we’re not raising?” As a VC-backed founder, there’s a constant tension between building a company and building relationships with investors. While you can always tell a VC to get lost, it’s not always the best strategy for keeping your options open in the future. This post shares a few tips for ho [...]