How did you become the first CMO of Salesforce?

Answered by: Tien Tzuo, CEO, Zuora

Category: Marketing and Sales

I like to tell people that I don’t know anything about Marketing. When I was at Salesforce, I was in my office one day and Marc Benioff called me and said: “I’d like you to be our first CMO.” I said, “Why would you want that? I’m a product guy and I’ve done a little bit of sales. I don't know anything about Marketing.” In his classic fashion, Mark said, “Oh don't worry about it. You're gonna do great.” And so I had the chance to learn the craft by working with Mark and watching him. I got to learn the craft and the language and thinking around Marketing.

I think marketing can be broken down and learned. For example, years ago I was talking to an entrepreneur who had a SaaS product for field service and after we spoke, he built a website. He took out a bunch of Google AdWords on words like Field Service to see how many people went to the website. He put the pricing in the pitch and said “Buy” or “Talk to Sales” and just measured how many clicks that he actually got to get a sense of whether there was a marketplace or not. So there are always things - especially in today's world - that you can do to test marketing ideas.