What’s an epic product?

Answered by: Rob Coneybeer, Managing Director

Category: Product Development

An epic product is truly life changing – something that when the user experiences it for the first time, they start to feel a very positive emotional connection. Those products are the same way you think about an epic ski day, or an epic race day, or the way you think about an epic athletic day. They are the products that you really remember. The ones you feel great about.

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