Our Consumer Portfolio

Consumer Resources

October 22, 2019

Why fleet-based car sharing is doomed

September 12, 2019


March 26, 2019

CPG, Defensibility, Finding The Next Instagram – Everything Consumer in 2019 with Rebecca Kaden, Nikhil Basu Trivedi and Jonathan Yoni Regev

February 27, 2019

Welcome to the Mirrorworld & why it matters

February 1, 2019

Why Millennials Aren’t Buying Homes

January 22, 2019

The Pill Club

January 16, 2019

Smart cards, smart cars, all smart everything

October 17, 2018

Welcoming Nikhil Basu Trivedi as Shasta’s Newest Managing Director

August 9, 2018

When Will Consumer Robotics Reach The “iPhone Moment”?

June 28, 2018

Announcing Shasta’s investment in Unblockable

May 31, 2018


April 30, 2018

Welcoming Rachel Star to Shasta Ventures

December 19, 2017

Epic Products

October 27, 2017

Noon Time!

June 16, 2017

How Blue Apron Compares to Other Subscriptions in One Graph

June 7, 2017

The Secret behind Dollar Shave Club’s Billion Dollar Success in One Graph

May 17, 2017

The Farmer’s Dog

April 28, 2017

How VCs Lost their Minds in Consumer (Again)

April 23, 2017

Why is a 1994 Ford F-250 a Great Product?

April 5, 2017

5 lessons learned from a startup pivot

January 4, 2017

Is Fitness a Killer App for VR?

December 13, 2016

Why We Led Survios’ Series A Years Ago

December 12, 2016

Investing in emerging platforms at Shasta Ventures

December 5, 2016

Where Do Magical Hardware Experiences Come From?

October 20, 2016

Is VR the Next 3-D TV?  Yes and No.

June 1, 2016

20VC Podcast with Nikhil, Investor @ Shasta Ventures

February 24, 2016

Zen and the Art of Connected Hardware

January 13, 2016

CES is cool again

Shasta Consumer Team

Jason Pressman

Jacob Mullins

Rob Coneybeer

Tod Francis

Consumer News

December 6, 2019

Kapwing and Blume founders named on Forbes 30 under 30

Kapwing founders Julia Enthoven & Eric Lu as well as Blume founders Bunny Ghatrora & Taran Ghatrora named on prestigious Forbes 30 Under 30.

October 8, 2019

Nextdoor Puts Local Deals At Neighbors’ Fingertips

Now on Nextdoor, businesses that have set up their free Business Page can create a Local Deal to promote a sale, discount, or other incentive to reach new and existing customers in exactly the neighborhoods they want to target.

September 24, 2019

Meme editor Kapwing grows 10X, raises $11M

Kapwing is a laymen’s Adobe Creative Suite built for what people actually do on the internet: make memes and remix media.

September 10, 2019

Nextdoor adds new funding, closes growth round at $170M with $2.1B valuation

Social networking platform for neighbors Nextdoor announced it has secured additional funding to close out its $170 million growth round.

August 20, 2019

Starship Technologies raises $40M, crosses 100K deliveries and plans to expand to 100 new universities

Starship Technologies invented the category of rolling autonomous sidewalk delivery robots, and to date, the company has made more than 100,000 commercial deliveries on behalf of customers.

August 16, 2019

Deep Sentinel Home Security review: More than just cameras that document crime, this system actively deters it

The Deep Sentinel Home Security system takes a very different approach to home security.

July 17, 2019

IAC invests $250 million in Turo

The leading internet & media company invests in the future of mobility.

July 15, 2019

Cosmetically challenged produce, delivered straight to your door

Now, fruits and vegetables that aren’t attractive enough for grocery store shelves — but edible and tasty just the same — have a new purpose.

July 8, 2019

Getaround, Turo Take Different Car-Rental Routes

Getaround Inc.’s car-sharing app allows urban customers who need a car for a day or a few hours to rent from nearby car owners—and now it wants to take that model to more cities.

June 21, 2019

Thrive Questionnaire: Melanie Perkins

Canva CEO Melanie Perkins reveals how she turns mistakes into lessons.

June 21, 2019

How he got 200,000 people to buy ugly fruits and vegetables

Ben Simon thinks about wasted food, a lot.

June 19, 2019

Tally’s Jason Brown on fintech’s first debt roboadvisor and an automated financial future

Yesterday, Tally, the startup looking to automate consumers financial lives, announced it had raised a $50 million Series C round.

May 30, 2019

Tally Save rewards you for saving money with points and gift cards

Tally, a startup that seeks to help users pay down lingering credit card debt, wants to reward those same users for regularly depositing spare change into savings accounts.

May 29, 2019

Insider Q&A: Doctor on Demand CEO Leads Primary Care Push

Hill Ferguson thinks telemedicine can become a routine option for patients, not just an easy way to handle middle of the night ear infections.

May 22, 2019

Why Record Labels and Movie Studios Are Singing Along With Smule

The app has 40 million users and counts Disney and Warner Music among its partners.

May 22, 2019

The rise and reign of Starship, the world’s first robotic delivery provider

May 20, 2019

Graphic design platform Canva valued at $2.5B with new funds

Canva, an Australian-headquartered business, has raised another $70 million to expand its graphic design platform.

May 14, 2019

Nextdoor Valued at More Than $2 Billion in Fresh Funding Round

Social-network deals have been on decline, but Nextdoor gets $123 million from venture firms including Riverwood Capital and Benchmark.

April 24, 2019

Telemedicine startup Doctor on Demand taps giant health partner to debut virtual primary care plan

Humana’s Florida and Texas markets will be Doctor On Demand’s first test of the virtual primary care experience for patients.

April 12, 2019

Blume, the Female Founded Self-care Company Focused on Empowering Girls, Raises $3.3 Million in Series Seed Funding

Blume, the only brand dedicated to educating young women and creating safe and sustainable period products, announced a $3.3 million Series Seed funding round today.

March 26, 2019

More Doctors Want to Treat Patients From the Comfort of Their Couch

Mobile medical apps let physicians practice telemedicine full time.

March 25, 2019

Can Food Delivery Robots Get More College Students To Eat Breakfast?

Sodexo and Starship Technologies announced today the launch of a fleet of more than 30 food delivery robots on the campus of Northern Arizona University where Sodexo serves as the university’s contracted food service provider.

March 15, 2019

Meet the San Francisco Business Times’ 40 Under 40 Class of 2019

The Bay Area is arguably the innovation center of the world.

March 14, 2019

Fintech Startup Tally Debuts What It Claims Is the World’s ‘Only Free Automated Savings Service’

Fintech startup Tally, known for automating credit card debt payments, is offering what it claims is the world’s only no-fee, automatic savings account.

March 7, 2019

Financial inclusion, dare I say Inclusive Capitalism. The Fintech companies today who are changing the game.

We are feeling the daily effects of a growing wealth divide caused by dramatically increasing costs of living and fewer wage increases.

February 7, 2019

Here’s How Zwift Will Help You Train for Your Next Half Marathon

The company has partnered with the Pittsburgh Marathon to provide course-specific training plans to prep for the race right on your treadmill.

February 6, 2019

Welcoming Craig Lisowski to the Neighborhood

Nextdoor is excited to welcome Craig Lisowski as Head of Data, Information Systems & Trust.

January 22, 2019

These cute little robots now deliver late-night snacks to world’s luckiest college kids

At George Mason University, a delivery from a campus grocery store will arrive via robot in 15 minutes.

January 15, 2019

The Farmer’s Dog Raises $39 Million In The Largest Series B Round For A Pet Startup

The Farmer’s Dog, a subscription company that makes fresh and personalized meals for dogs, has raised the largest Series B round for any pet-related startup.

January 4, 2019

Deep Sentinel’s home security system uses AI to detect and stop burglaries

You can never be too careful when it comes to home security

December 4, 2018

Now You Can Duet with Frank Sinatra and Nat King Cole on Christmas Classics – Here’s How!

Now You Can Duet with Frank Sinatra and Nat King Cole on Christmas Classics – Here’s How!

November 26, 2018

What it’s like to play Creed: Rise to Glory in virtual reality

It’s one thing to be Adonis Creed: To train every day and to put your life at risk when you step into the ring (particularly when your opponent is the son of Ivan Drago).

November 8, 2018

Thrilled to invest in BigBox VR, building the future of Esports in Virtual Reality

I am incredibly excited to share that Shasta Ventures has led a $5M round in BigBox VR, and I will be joining the Board of Directors.

November 8, 2018

Can the startup building a Fortnite for VR become the Fortnite of VR?

Virtual reality hasn’t proven itself to be the lucrative escape of the every-man, but the medium has done a fairly good job enticing the gaming community and keeping that niche (mostly) happy.

October 31, 2018

We Tried a High-Tech New Fitness System and Got Yelled at by a Digital Trainer

Tonal promises the ultimate gym experience from the convenience of home.

October 31, 2018

Lots of Companies Are Trying to Deliver Packages More Efficiently. This Startup Is Betting Its Tiny, 4-MPH Robots Will Win

Starship Technologies made waves last year with its food delivery bots

October 30, 2018

Nextdoor, the social network for neighbours only, has launched in Australia

Nextdoor has launched in Australia.

October 27, 2018

Electric scooter startup Grin raises ~$45 million

Grin, an electric scooter startup backed by Y Combinator, has raised a $45.7 million Series A to operate shared, electric scooters in Latin America.

October 24, 2018

A startup selling ugly fruits and vegetables just received a major investment from NBA all-star Kevin Durant

Imperfect, a food startup selling ugly produce, just secured a major investment from NBA all-star Kevin Durant.

October 23, 2018

Turo, the Airbnb of Car-sharing, Gets Rolling in Israel

The San Francisco-based company is now active in Israel, going up against Israeli, American and Chinese shared-economy rivals in cars, motorized scooters and bikes

October 10, 2018

Square CFO Sarah Friar is leaving to become the CEO of Nextdoor

Sarah Friar, the CFO of Square, is leaving the company to take the CEO role at Nextdoor

August 16, 2018

Tonal launches at-home digital strength-training system

If you want to have a brutal workout from the comfort of your own home — and have about $3,000 to spend — look no further.

August 16, 2018

After Struggling With His Weight, This Founder Decided to Invent the Workout Machine of the Future

With Tonal, Aly Orady has built a fitness machine he hopes will help busy people like him stay in shape.

August 5, 2018

This startup says dog chow that’s good enough for humans to eat is the future of feeding your dog

July 18, 2018

Kleiner Perkins, Shasta Ventures, Sinai Ventures Invest $1.7 Million in Popular Video Maker Kapwing

Company Founded by Two Former Googlers Aspires to Make Short-Form Video Production a Quick, Intuitive Task for Everyone Rather Than a Specialized, Full-Time Profession

June 28, 2018

Unblockable Raises $5M to Create Crypto Collectibles Around Pro Athletes

Unblockable is tackling a new area for blockchain technology — sports fandom, specifically collectibles and fantasy sports.

June 7, 2018

Self-Driving Robot Delivery Startup Starship Technologies Raises $25 Million

The robots are here and one company, Starship Technologies, has raised $25 million to bring even more to the mainstream.

May 16, 2018

The Airbnb of Cars Expands Into Equipment and Perks

Peer-to-peer car-sharing app Turo has added a features that lets hosts rent out their camping gear and other equipment

April 24, 2018

The Future Of Your Commute

Is ridesharing here to stay? How is using smaller vehicles to carry passengers to their final destinations more efficient than buses? Find out from Shasta’s Rob Coneybeer when he sits down with FastCoDesign.

January 17, 2018

RosieReality Raises $700,000 to Teach Robotics to Children

Making AR accessible for early childhood education, we knew investing in RosieReality was an opportunity we did not want to miss for our Shasta Camera Fund!

September 6, 2017

The Airbnb of Cars Just Bought A Startup From Its Newest Investor

Turo, the San Francisco-based company that lets people rent out their vehicles to strangers via an app, has raised $92 million and is acquiring Croove, a car-sharing service launched in Germany last year by Mercedes-Benz.

August 25, 2017

Equity podcast: Uber grows against all odds, Amazon makes Whole Foods cheaper, WeWork raises $4.4B

Welcome to Equity, our podcast for all things venture capital and tech business

August 13, 2017

This Brooklyn startup raised $8 million to make dog chow that’s good enough for humans to eat

If you want to work at the Farmer’s Dog, the fresh made and personalized meal delivery service for dogs, you have to be prepared to do one thing first – eat the dog chow.

July 25, 2017

This NYC Startup Makes Sure Your Dog Eats Well Too

you would never feed your “best friend” the ingredients that are found in most common packaged dog food if you knew what was in it

June 24, 2017

How Blue Apron compares to other subscription services, in one graph

When Blue Apron’s S-1 dropped at the beginning of the month, there was a lot of excitement, and rightly so

June 20, 2017

Tally wants to automate your financial life, with managing credit cards as its first step

It’s not easy to get out of credit card debt, but a startup called Tally wants to help consumers do just that, as its first step in automating their personal finances

June 9, 2017

Early Stage: Software that can tell a friendly neighbor from a criminal

Deep Sentinel pairs AI with off-the-shelf cameras

May 31, 2017

How this Startup Raised $7.4 Million to Bring AI to Home Security

Deep Sentinel, a newcomer to the scene of home security that has just raised a whopping $7.4 million in venture capital funding thanks to the lead investment of Shasta Ventures and additional investments from the likes of Bezos Expeditions, Lux Capital, and UP2398

May 19, 2017

Tally raises $15 million for app to make credit cards less expensive, easier to manage

San Francisco-based Tally Technologies raised $15 million in Series A venture funding to launch an app that promises to help people maintain good credit while avoiding fees, charges and other credit card affiliated pains

May 17, 2017

The Farmer’s Dog Raises $8M To Bring Made-To-Order Dog Food To Your Door

The Farmer’s Dog, the maker of freshly-made and personalized meals for your dog delivered direct to your door, is one such company working to improve the well-being of your pet

May 17, 2017

The Farmer’s Dog, a customized pet food subscription service, scoops up $8.1 million

The Farmer’s Dog wants to fill the bowls of canines everywhere with fresh food made especially for them

May 9, 2017

Social music startup Smule raises $54M for Asian expansion

Smule, maker of Sing! Karaoke and other social music apps, announced yesterday that it has raised $54 million in a round led by Chinese company Tencent.

May 8, 2017

San Francisco-based social music platform Smule raises $54 million

Smule makes apps for creating and remixing music such as “Sing! Karaoke” where users can sing with friends and “Auto Rap,” which lets users turn speech into rap using autotune and other techniques.

April 28, 2017

Deep Sentinel raises $7.4M to bring deep learning to home security

Deep Sentinel, a home security startup, today announced that it had closed a $7.4 million Series A led by Shasta Ventures with participation from Bezos Expeditions, Lux Capital, and UP2398.

March 18, 2017

Car owners tap into sharing economy to help offset costs

Patrick Campbell talks about how he rents his vehicles out through Turo, an app that makes car renting available in a process similar to Airbnb.

January 18, 2017

Robots will start delivering food to doorsteps in Silicon Valley and Washington, D.C., today

Starship Technologies, an Estonia-based startup created by two Skype co-founders, Ahti Heinla and Janus Friis, will put its autonomous ground-delivery robots to work delivering food with Postmates in Washington, D.C., and DoorDash in Redwood City, Calif.

January 17, 2017

Survios to launch Raw Data game in virtual reality arcades

Virtual reality game creator Survios said today that its action VR game Raw Data will debut in VR arcades around the world in 2017.

January 2, 2017

What venture capitalists are looking for at CES 2017

Hundreds of thousands of people are gathering in Las Vegas this week for the 2017 Consumer Electronics Show (CES), but what will get everyone buzzing this year?

December 13, 2016

VR game studio Survios raises $50 million led by MGM, Lux Capital

VR game maker Survios announced today that it has raised $50 million over a pair of funding rounds, a good chunk of which comes from MGM, who led one of the two rounds, with Lux Capital leading the other

November 16, 2016

Zwift, a multiplayer game that’s making indoor athletics more social, just raised $27 million

If you haven’t heard of Zwift, founded two years ago in Long Beach, Ca., you aren’t alone

May 25, 2016

Eero raises $50M and partners with Best Buy to sell the router Apple should have made

Eero, the hardware company behind a system of good-looking home routers — announced today that it has picked up a $50 million investment led by Menlo Ventures and Index Ventures. First Round Capital, Shasta Ventures, Redpoint Ventures, and Playground Global —all previous Eero investors — also participated in the funding round.

May 10, 2016

Shasta Ventures partner on the ‘brain damage’ that happens when a startup’s value crashes

Nihkil Basu Trivedi got his start as an entrepreneur early: in 2009, during his sophomore year at Princeton, he founded a startup called Artsy that helps art collectors find contemporary works

April 10, 2016

Ground delivery robots: Passing fancy or next wave?

Ground robots will be bringing us everything from canned goods to Christmas lights sooner than we think

May 5, 2015

Doctor on Demand names former PayPal executive Hill Ferguson as new CEO

Telemedicine provider Doctor on Demand has reshuffled its leadership, replacing its founding CEO Adam Jackson with former PayPal executive Hill Ferguson.

November 17, 2017

Shasta Ventures promotes three to partner

Shasta Ventures is promoting three of its principals to partner

November 15, 2017

Testing Imperfect Produce: ‘Ugly’ fruits and veggies delivered at a discount — but how do they taste?

Don’t judge a fruit or vegetable by its cover

November 6, 2017

The Camera As Platform

When the operating system moves to the viewfinder, the world will literally change.

October 26, 2017

Noon Home brings connected home smarts to light switches

Noon Home, a new Bay Area-based home automation startup, is going after the light switch

October 3, 2017

Silicon Valley’s Next Target for Disruption Is Socks

Stance makes the go-to hosiery for skateboarders, motocrossers, and Rihanna

September 18, 2017

Shasta announces Camera Fund for AR and computer vision companies

Entrepreneurs building companies around augmented reality, virtual reality, and computer vision have a new funding source to help get their businesses off the ground