Phil is a Silicon Valley veteran, with more than 35 years of experience building and leading breakout technology companies. Phil co-founded Marketo in 2006 and led the company as Chairman and CEO for a decade, overseeing its successful IPO and acquisition by Vista Equity Partners. Prior to Marketo, Phil served as president and COO of Epiphany, an enterprise customer relationship management (CRM) software company.

Phil is one of the greatest potential advisors to entrepreneurs who are looking to build and grow software-as-a-service companies. I’m thrilled he’s on board to help us coach software entrepreneurs as they build extraordinary companies.
—Doug Pepper, Managing Director

Phil holds a bachelor’s degree in history from Stanford University and sits on the boards of PTC (Nasdaq: PTC) and several growth stage private companies in Silicon Valley and New York City.

As a Venture Partner, Phil works closely with entrepreneurs in Shasta’s portfolio as they scale their companies and address critical growth decisions.

SaaStr CSS Meetup & Speaker Series 

Latest Blogs

How Fast Does It Go?

Passionate Teams

Epic Products

This New Year’s: Resolve to Authenticate Your Email

Our Promise: An  Unwavering Partnership

Move Over $100 Million: There’s a New Goal for SaaS Startups

Noon Time!

A Snapshot of the Shasta Camera Fund Across the Web

The first episode of ‘Bubbleproof’ sets the stage for chaos on Sand Hill Road

Inventing the Camera Experience Manager — thrilled to announce Shasta’s investment in Camera IQ

Summer News & Viewpoints from Shasta Ventures

Why Option Refresh Grants Are Essential For Startup Recruiting And Retention

Why It Is BS That You Never Regret Paying a High Price To Get into a Good Company, Why There Are Only 2 Price Points That Work in SaaS And Why ESports Will Be Bigger Than Traditional Sports in 5 Years Time

Join us for AR Kitchen: Cooking up product concepts around Apple’s new ARKit

The Great Camera Awakening 

Why We Invested in (our second) Rocket Company

How Blue Apron Compares to Other Subscriptions in One Graph

Highspot Gives Sales Enablement a Power Boost with AI & ML

The Secret behind Dollar Shave Club’s Billion Dollar Success in One Graph

Anaplan is Unlike Any Company I’ve Ever Seen

Augmented Reality in Industry — SF event, May 31

The Farmer’s Dog

VR, Autonomous Cars, and the Rise of Shadow Email: Headlines You May Have Missed This Week

How VCs Lost their Minds in Consumer (Again)

Why is a 1994 Ford F-250 a Great Product?

No Restrictions: Sharing the Secrets of Entrepreneurship on SiriusXM

I Almost Feel Sorry for United

5 lessons learned from a startup pivot

It’s Better the Second Time Around

From Diving with Sharks to the Age of Connected Planning: The Shasta Team, Zuora, Anaplan and…

Welcoming SlamData to Shasta Ventures Portfolio

The Annual Kickoff Meeting

Nascent VR Ecosystem, Just Add Water: VR Investor Education, Feb 8 in SF

Welcoming Marketo’s Phil Fernandez to Shasta

Why Shasta Invested in an Estonian Starship

Is Fitness a Killer App for VR?

10 predictions and opportunities for virtual and augmented reality in 2017

Privacy & Hacking Aren’t the Real Long-Term Issues for Consumer IoT

Why We Led Survios’ Series A Years Ago.

Investing in emerging platforms at Shasta Ventures

Where Do Magical Hardware Experiences Come From?

Is VR the Next 3-D TV?  Yes and No.

3% of Y Combinator Summer 2016 Batch are VR Companies

Hold on to your comes the VR arms race

Launching VR Tuesday! A regular meet up for creators, monetizers and investors in VR & AR

Tattoos & Recommendation Engines

Our Investment in Pearl

20VC Podcast with Nikhil, Investor @ Shasta Ventures

The Pendulums of Venture Capital

SaaStr Podcast #007: Doug Pepper, General Partner @ Shasta Ventures Discusses What It Takes to Attract Series A Investors in SaaS

Zen and the Art of Connected Hardware

Zen and the Art of Connected Hardware

Watch the Costs of Business Inputs, Not Late-Stage Valuations

“CES is cool again”

Later today I’ll be giving this presentation on how to brand...


"Dad, Could You Put the Giraffe On?”

Last week I gave this keynote presentation at the O’Reilly SOLID...

A Fresh Start (on my iPhone)