Build World Class Rev Ops/Sales Enablement

You need a VP level Rev Ops/Sales Enablement executive by the time your company reaches $2-3 million in revenue. That individual must think holistically about how revenue is happening from the early lead in the door to the sale to the renewal to the up-sale to understanding full lifetime value and thinking about it in a modeling sense. She or he needs to be a storyteller – one who can look at the numbers, look at the models and then explain it in plain English to the executive team. That’s gold.